Why “Zero-Click” Search is Killing Local Websites
It is the nightmare scenario: 60% of searches now end *without* a click. Why? Because Google’s AI Overview gives the answer directly on the results page. If your business relies on website traffic to convert, you are in trouble.
The Fix:
You need to optimize for the “Answer Graph.” This means your Google Business Profile must answer every possible question a user might have, because they aren’t clicking through to your site anymore. Populate your Q&A section now.
Read More: The Ultimate Guide to Google Q&A
Source: RankTracker Data