The WhatsApp Revolution for Local Business

Email open rates are 20%. SMS is 98%. But WhatsApp? It’s 99% and feels like a chat with a friend. Google now allows you to link WhatsApp Business directly to your profile.

The Strategy:
After a service, send a WhatsApp voice note. “Hey, it’s Mark. Just wanted to say thanks!” It is disarming, personal, and makes the subsequent review request feel like a favor to a friend.

Source: GMB API Updates