Answer Engines vs. Search Engines: The End of SEO?

People aren’t “searching” anymore. They are “prompting.” They ask ChatGPT, “Find me a good plumber.” ChatGPT doesn’t look at keywords; it looks at Trust Signals.

Optimization Shift:
You need to optimize your business to be the “Answer.” This means your reviews must contain the specific data points that AI looks for: “Fast service,” “Fair pricing,” “Emergency availability.” If your reviews are generic (“Great job!”), the AI ignores you.